Posts tagged ‘marketing’

In Defense of Defense

I think the expression “Sometimes the best defense is a good offense” has it backwards. Sometimes the best offense is a good defense.

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Continue Reading May 10, 2012 at 8:56 am Leave a comment

Blah Blah Blog

Although I’m always tweeting, I’m also always writing blog posts in my head. And novels featuring me as the plucky heroine. It’s just getting all these words Out of my Head (get it?) that’s tough. How do you do it?

Continue Reading February 18, 2010 at 2:35 pm 6 comments

I’m All About Malbec

It’s friggin’ cold outside. Nothing makes me crave a big spicy red wine more than stupidly cold weather.

Continue Reading January 12, 2010 at 11:27 am Leave a comment

It’s All About the Marketing, Baby

Remember when your mom told you to “just be yourself?” She was talking about your personal brand.

Continue Reading January 6, 2010 at 11:03 am 7 comments

You Can’t Handle the Proof!

One of the reasons I love putting ads on websites and in e-newsletters is the accurate feedback I get on click-through rates and opens, but I can’t understand for the life of me why these numbers need to be requested from sites where I advertise.

Continue Reading December 9, 2009 at 9:42 am Leave a comment


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